With a surface area of 2,200,000 sq ft roofed with a 213 ft x 159 ft Prancing Horse, the largest Ferrari logo ever made, this enormous indoor entertainment park is designed to create hilarity; and hilarity is what you will get.
So what is Ferrari? An Italian sports car; often associated with F1. Maybe some of us might even have seen Ferrari in real life. Ferrari World is the first ever entertainment park of its kind, revolutionizes this idea of ‘Ferrari’ by bringing forward feelings and simulations together with history of the Ferrari story and its creator Enzo Ferrari, through a journey of both fun and informational attractions.
If you are more knowledge-thirsty, V12 allows you to enter the heart of a 12-cylinder Ferrari 599 motor and appreciate the technical mysteries behind its power. Or, you can simply sit and relax in front of a film about Enzo in Cinema Maranello. With about 20 different attractions, there is something for everybody. Ferrari World also focuses on Italian cultural highlights such as its cookery, or its style industry as shopping for Italian leather goods or jewellery is possible in the Ferrari Shop.
So Ferrari World is the implementation of a groundbreaking idea – to make a high-end product like Ferrari available to the people. Through a series of both invigorating and educative attractions, the park takes its visitor into a world that would otherwise be obtainable just to the few.